Description DoMyOwn, a subsidiary of Central Garden & Pet, is one of the largest ecommerce retailers providing professional-grade pest control, lawn care, animal control, and specialty products directly to homeowners, businesses, and professionals. We empower customers with expert-backed solutions, educational resources, and exceptional service. The Digital Product team at DoMyOwn.com drives the innovation, quality, and performance of our ecommerce site, APIs, and applications that power the digital shopping experience for our customers. We are committed to building reliable, scalable, and high-performing digital products that delight and satisfy our users. We are seeking a results-oriented Digital Product Manager to drive measurable improvements across DoMyOwn's digital ecosystem. In this role, you will manage the product roadmap, translate business needs into actionable user stories, and partner closely with business stakeholders, software engineers, and QA to deliver high-impact digital initiatives. This role is accountable for translating business strategy into high-impact digital execution. You will balance growth initiatives, platform scalability and operational efficiency to drive measurable revenue impact and customer satisfaction. This highly cross-functional role requires strong business acumen, technical fluency, and a customer-first mindset. This is a hands-on individual contributor role without direct people management responsibility. KEY RESPONSIBILITIES Product Strategy & Roadmap

• Develop and maintain a prioritized digital product roadmap aligned with company growth and customer experience goals.
• Evaluate initiatives based on impact, effort, and business priority across growth initiatives, platform enhancements, and operational efficiency improvements.
• Identify friction points across customer journeys and propose scalable solutions.

Product Requirements & Execution

• Work with stakeholders across the company to identify needs, gather requirements, and define enhancements.
• Translate business requests into clear, detailed product requirements and actionable user stories with structured deliverables.
• Collaborate closely with the software engineering team through planning, development, and release cycles.
• Write acceptance criteria and partner with QA to ensure high-quality releases.
• Ensure projects are delivered on time and aligned with defined success metrics.

Ecommerce Optimization & Growth

• Develop a deep understanding of customer needs to inform product decisions.
• Conduct user research, usability testing, competitive analysis, and gather feedback from reviews and support channels to identify opportunities for enhancements.
• Advocate for the customer in all digital decisions.
• Enhance customer-facing applications for variety of customers including homeowners, commercial, and professional customers, as well as internal tools and applications.
• Support merchandising and marketing initiatives with high-converting feature enhancements.
• Partner closely with Marketing and Agency partners on testing initiatives (A/B testing, usability testing, behavioral analysis).

Internal System Improvements

• Identify and prioritize enhancements to internal ecommerce and operational tools.
• Work cross-functionally to design improvements that increase team productivity and scale with business growth
• Serve as the bridge between business teams and software engineering.

Data-Driven Decision Making

• Define and monitor KPI performance across digital touchpoints.
• Analyze customer behavior data to identify friction points and growth opportunities.
• Use analytics to inform prioritization and measure impact.
• Regularly report on performance trends and ROI of product initiatives.

REQUIRED EXPERIENCE & QUALIFICATIONS

• 2-5 years of experience in Digital Product Management, eCommerce Product, or similar role
• Strong experience managing website or digital platform enhancements.
• Experience driving measurable improvements in ecommerce performance.
• Proven ability to translate business requirements into clear user stories and technical requirements.
• Experience working in environments with software engineers and QA.
• Deep understanding of ecommerce metrics (conversion rate, AOV, retention, checkout completion)
• Analytical mindset with comfort interpreting e-commerce KPIs.
• Strong organizational and prioritization skills.

PREFERRED EXPERIENCE & QUALIFICATIONS

• Experience with ecommerce platforms, CRM systems, warehouse and supply chain applications, marketing technologies, and data analytics platforms.
• Experience supporting both B2C and B2B ecommerce models.
• Familiarity with UX principles, customer journey mapping, and CRO testing methodologies
• Experience enhancing internal operational tools and workflows

POSITION INFORMATION

• This position is remote and can be located anywhere within the continental United States. DoMyOwn is located in the Atlanta, GA metro area with Eastern Time