Note: The job is a remote job and is open to candidates in USA. IRBsearch is seeking a high-impact Growth Marketing Manager to own and execute their full-funnel marketing strategy. The role involves crafting demand generation strategies, managing multi-channel campaigns, and optimizing lead generation efforts to effectively reach and convert target audiences.

Responsibilities

• Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement
• Build, launch, and optimize campaigns across paid, partnerships, email and more
• Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms
• Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach
• Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly
• Manage campaign calendars, budgets and vendor relationships across all marketing channels
• Conduct A/B Testing on ads, emails, landing pages, CTAs and more to continuously improve performance

Skills

• 5+ years of B2B marketing experience, with at least 2 years in a growth, demand gen, or performance marketing role
• Proven experience marketing to niche or specialized professional audiences (legal, financial, gov, insurance, or similar)
• Hands-on expertise across multiple channels: paid ads (Google, Meta, LinkedIn), email marketing, webinars, and events
• Experience with marketplace platforms or multi-sided market products
• Proficiency with HubSpot (or similar marketing automation/CRM platform)
• Strong analytical skills — comfortable in Google Analytics, attribution tools, and campaign dashboards
• Excellent project management skills; able to juggle multiple campaigns and priorities simultaneously

Benefits

• Opportunity to own and shape the growth marketing function at a fast-scaling company.
• Collaborative, data-driven culture with a bias for action and experimentation.
• Flexible work environment and strong benefits package.

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