Note: The job is a remote job and is open to candidates in USA. Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. This senior role involves owning the editorial point of view, building scalable content systems, and leading a team to drive audience engagement and measurable business outcomes.

Responsibilities

• Own the editorial calendar and point of view—what we publish, when, and the angle—informed by cultural trends, emerging research, audience behavior, customer insights, and business priorities
• Partner closely with channel leads to ensure editorial strategy reflects platform expertise, real-time performance insights, and evolving audience needs
• Lead social strategy and execution across all channels, with platform-native fluency in Instagram, Meta, YouTube, and beyond; you know what performs on each and why
• Monitor cultural conversation, media cycles, and emerging research to identify real-time opportunities to insert the brand into relevant moments
• Shape a distinctive point of view in close partnership with our founders, clinicians, and growth team
• Build a one-to-many content system that multiplies a single production into short-form clips, long-form video, newsletter, podcast, blog, and community content
• Develop and launch new owned channels and recurring franchises — newsletter, podcast, blog series — as durable formats, not one-offs
• Develop a repeatable system for translating clinical expertise and research into content that is both credible and accessible to a non-clinical audience
• Own the strategy for growing and engaging our owned audience across email, social, and community channels — treating subscribers and followers as a long-term asset, not a vanity metric
• Translate content and social into measurable business outcomes — driving trial, repeat purchase, and subscription growth — in close partnership with the growth team
• Partner with the growth and performance marketing team to ensure organic content and paid strategy are feeding each other — repurposing top-performing organic into paid creative and vice versa
• Define the metrics that matter, use them to make fast calls on what to scale and what to cut, and report on content performance with clarity and rigor
• Actively drive community across our social channels — responding to comments, engaging proactively, and showing up as a consistent and credible presence on behalf of the brand
• Lead community programming including webinars and other interactive formats that deepen audience relationships and reinforce Alloy's position as a trusted voice in women's health
• Mine community conversations, DMs, comments, and customer feedback to surface the questions, concerns, and language your audience actually uses — feeding that back into content strategy and product positioning
• Lead the social and content team to position Alloy as the clear, trusted voice in the space — increasing engagement, growing followers, and building the credibility that comes from showing up with consistency and substance

Skills

• 10+ years in content and/or social, including team leadership, with a portfolio that demonstrates real audience growth — not just content output
• Experience in a D2C or health/wellness environment — you understand how content connects to conversion, retention, and a health-conscious consumer
• Deep, hands-on fluency across Instagram, Meta, and YouTube; you understand what performs on each platform and can articulate why
• Strong editorial judgment and acumen: you've owned a content calendar, taken a distinctive point of view, and made fast, smart calls on story and angle
• Track record of building new channels or formats from scratch — newsletter, podcast, video series, or similar
• Demonstrated ability to manage and develop a team, including setting clear expectations, giving feedback, and growing junior talent
• Experience working cross-functionally with growth, product, and brand teams — comfortable influencing without direct authority
• Strong written communication skills; you can write, edit, and give sharp creative direction
• Player-coach mentality: you're strategic, but you do the work — especially in lean, fast-moving environments
• Experience in women's health, wellness, or building a founder-led brand voice

Benefits

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

Company Overview