Note: The job is a remote job and is open to candidates in USA. Nexstar Media Group, Inc. is building a unified measurement platform that consolidates audience data and campaign outcomes across various media. The Media Research & Measurement Specialist will shape performance definitions and monetization strategies while leading measurement frameworks and vendor partnerships.

Responsibilities

• Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
• Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans
• Identify and document methodology gaps and build client-facing narratives
• Lead vendor calibration exercises and document performance deltas
• Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
• Build delivery trackers, currency comparison models, and scenario analyses
• Develop counter-proposals and measurement negotiation frameworks
• Advise on deal structures with clear risk/benefit analysis
• Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks)
• Lead research discussions with clients and agencies; defend methodologies and findings
• Deliver campaign and quarterly reports benchmarking performance vs. guarantees
• Act as SME in product and data discussions influencing measurement tools and dashboards
• Manage third-party measurement vendors (data access, methodology validation, pilots)
• Stay current on measurement trends (identity, attention, outcome-based buying)

Skills

• 8–10+ years in media research, audience analytics, or advertising measurement
• Deep understanding of major measurement currencies
• Experience supporting upfront or scatter deals from a measurement perspective
• Proven ability to build measurement frameworks and models
• Strong communication skills
• Bachelor's degree in Statistics, Economics, Marketing Analytics, or related field
• Background in a media company, broadcast network, streaming platform, or measurement firm
• Familiarity with upfront planning cycles and measurement commitments
• Experience comparing panel vs. big data measurement
• Exposure to Nielsen, VideoAmp, iSpot, Samba TV, or Comscore
• Experience designing measurement pilots or testing new currencies

Company Overview

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