Note: The job is a remote job and is open to candidates in USA. Common Thread Collective is focused on building the next generation of legendary brands and the people who will lead them. They are seeking a Senior Paid Media Strategist who will act as the lead media strategist for client portfolios, leveraging deep expertise in paid media to drive outcomes across the entire paid media ecosystem.

Responsibilities

• Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets
• Monitor active campaigns and adjust budgets and strategy in real time for the best results
• Forecast future budgets and performance using historical data and industry trends
• Run multivariate tests to determine the best-performing creative, copy, and audiences
• Pull and sort data tables to guide creative teams on top-performing elements
• Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager
• Communicate meaningful results to clients in weekly meetings, reports, and team debriefs
• Coach and assist junior buyers, sharing knowledge to uplift the full team

Skills

• Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you
• 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
• Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
• Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
• Experience integrating Product Ratings from various aggregators into Google Merchant Center
• Ability to forecast budgets across channels based on historical data and client goals
• Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it
• Familiarity with Google Ads Desktop Editor
• Ability to think about a brand's 360° digital approach from acquisition through retention
• Confident interpersonal communicator. You can hold people accountable and lead difficult conversations
• Insatiable curiosity. You can't leave a problem alone until you've found a solution
• A desire to take calculated risks after carefully examining the calculus
• A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead)
• Exceptional written and verbal communication skills
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Ability to adapt to new processes, strategies, and goals
• Skilled in Asana or relevant project management software

Benefits

• 401K| program with a 3% company match (post 90 days employment) to bring out the investor inside you
• Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• Full health, dental, and vision benefits that fit your lifestyle and goals
• A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

Company Overview