Note: The job is a remote job and is open to candidates in USA. Workiva is redefining how the world’s leading organizations manage carbon accounting, sustainability data, and reporting in an AI-driven era. They are seeking a Senior Product Marketing Manager to shape and execute the go-to-market strategy for their Sustainability Management solutions, focusing on product innovation and market strategy.

Responsibilities

• Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions
• Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
• Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
• Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
• Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
• Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
• Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback
• Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement
• Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging
• Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
• Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement
• Embed AI into the core of PMM to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery
• Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy
• Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams
• Partner with customer-facing teams to understand field feedback, evaluate buyer objections to identify customer needs and emerging market opportunities
• Translate market insight into actionable recommendations that strengthen Workiva’s sustainability positioning and commercial execution

Skills

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
• Bachelor's Degree in marketing, business, communications, sustainability, or a related field
• Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions
• Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred
• Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
• Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement
• Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
• Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
• Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
• Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

Company Overview

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